It also has versions in China, France, Japan, Germany, Italy, Korea, the Netherlands, and Spain. In November 2012, it added a books section through Apple’s iBookstore.įlipboard launched a new version that allows users to edit and share their own magazines from Flipboard content.įlipboard expanded to include audio content in May 2012, using material from NPR, PRI, and SoundCloud it has also launched video channels with curated content from YouTube. Flipboard also began partnering with Google in 2012 to include Google+ and YouTube streams. The New York Times announced in 2012 it would expand its paywall to include access via Flipboard. About 50 publishers, including The Guardian and The Daily Telegraph, had joined the program through October 2011.
Flipboard Pages debuted with a number of partners in the traditional publishing industries, including The Washington Post Magazine, SB Nation, Lonely Planet, and the San Francisco Chronicle. In December 2010, Flipboard announced Flipboard Pages, a new format for presenting articles through custom-designed layouts. It announced plans to add video ads in fall 2014. Its advertising program has drawn criticism from some of its partner publications, leading Conde Nast’s Wired and The New Yorker to pull out of it in June 2012. It launched its first advertising program in July 2011 through a partnership with Conde Nast. The app has been positioned as a more user-friendly iteration of aggregation tools like RSS readers and Twitter apps.įlipboard plans to generate revenue by selling advertising, aiming at ad rates similar to those of print, which would be far ahead of most online advertising rates. The company was valued at $800 million in 2013.Īpple named Flipboard its iPad App of the Year for 2010.
Its iPhone app grew even faster, generating 1 million downloads in its first week in December 2011. In May 2011, Flipboard CEO Mike McCue said the app’s users were generating more than 8 million “flips” - something approximating pageviews - per day, and as of April 2013, Flipboard reported 6 billion monthly “flips” and 53 million total users. It has proven to be very popular, often listed among the most downloaded free apps in Apple’s App Store. Flipboard is a news-reading application for the iPad and iPhone that presents stories and links from around the web in a visually appealing, magazine-like fashion.
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